As technology has brought more and more information to consumers’ doorsteps, the degree to which it is leveraged and relied on in daily life has exploded. From directions, to recipes, to the craziest questions we can ask Siri, digital has become the constant consumer companion. To ensure that the digital customer experience meets or exceeds buyers’ increasing demands, brands across industries are turning to 3D to bring immersive and engaging experiences to all of their digital channels. One of these quickly growing categories is virtual showrooms.