A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative, and that’s where creative digital and content marketing can play a huge role.
We explore the concept of creative marketing across digital channels, review its importance and learn how to measure it. We’ll also aim to understand how it works alongside your traditional methods to effectively target your audience and ensure your team is equipped with all it needs for success.
Creative Marketing
What is creative marketing?
Building a strong identity for your brand, utilizing great content (not just blogging, but video, podcasting, and more), plus the marketing of your services or products can contribute to being creative. As can considering the experiences of your customer.
Always keep in mind that your creative team cannot function alone. A creative marketing campaign cannot, should not, and will not work without the important data and research to inform it and help it flourish. These marketing elements coexist in harmony.
Why is creative marketing important?
In the digital age, ordinary people will use an electronic device – typically a smartphone, laptop, or smart TV –. This amplified use of digital devices brings exposure to hundreds, if not thousands, of ads and other media, so being creative with your marketing can be crucial.
Not only can creative marketing help a brand stand out, but it can also be highly cost-effective. Plus, building an environment where your team feels empowered to think big can breed more creativity, which means better ideas and exciting future campaigns.
Ideas for creative marketing
Branding
Does your branding fit? Do you stand out from competitors?
Customer experience
Are your creative efforts targeted to your audience? Will your customers consume/enjoy/be entertained because of your output or their experience of their touchpoints with your brand?
Content marketing
Your content needs to tell compelling stories your audience wants to hear. Does it capture attention or is it best in class, expert content?
Social media marketing
Know your audience when it comes to your social platforms and gets on the pulse with social trends. Have you considered how to use story formats creatively?
Advertising
Utilize data and tools to personalize targeted ads for your customers. Remember, the advertising space is competitive. Will it be memorable for your brand? Will it stand out from the crowd?
How to measure creative marketing efforts
As with all aspects of your business, you measure your ROI can be incredibly important.
A fabulous creative strategy will make it clear who the audience is, what you want them to do, and how you’ll help them to achieve this.
So, how can we measure creative marketing exactly?
KPIs can be invaluable when it comes to helping a brand measure the success of its creative marketing.
How can you equip a tool for successful
creative content marketing?
We understand that being creative isn’t as simple as it sounds for every business. There are several elements that need to be in place to help your marketing team elevate creative efforts.
But what are they, and where should you start? The answers to these questions will depend on your business, how you operate, and your industry, but we have outlined some things that can help.
Structure and team
In-house marketing teams are feeling the benefits when it comes to being creative in the digital space. The exciting thing about in-housing is that it can be incredibly quick. This approach also makes it far easier to have creative autonomy – control over your ideas and output and create exactly the roles you feel you require.
We deliver the solution of
suitable tools.
Implementing tech and having the tools available for your team to utilise can be transformational for your creative digital marketing. For Bannerflow, ‘creatives’ are the stunning banner ads created by using our Creative Management Platform (CMP).
If your business is a little behind when it comes to tech and tools, looking into a holistic approach could be beneficial. Streamlining your tech can speed up processes and ensure your creative team have more time to do what they do best.
A way to approach this is through DX using a workable strategy and framework for your business.